The tech world knows that Apple does everything, and more, in its quest to make money.
In fact, that’s why the company has a dedicated app development studio, called iWork, and a massive, multibillion-dollar advertising budget.
It also does all this work for free, which is why Apple’s iWork development is so profitable.
But what about its training products?
“You get paid for your time,” says Scott Schmitt, the chief executive of Apple’s training division.
In a nutshell, the goal is to teach people how to build the best products in the world.
“It’s a totally different industry,” says Schmitt.
“We’re not selling any of our services to anybody.
We’re not a content provider.”
Training has a long and proud history at Apple, with some of the earliest training tools and products dating back to the company’s early days.
For example, the first iPhone’s “touch-to-move” system was introduced by Apple in 2003, but the iPhone didn’t get much training until 2006, when Apple launched “Apple Train,” a “digital” video series that used iPads to teach users how to navigate the iPhone’s various apps.
Today, Apple Train uses the same iPads, but is far more advanced, featuring in-depth tutorials, video tutorials, and interactive video lessons that allow users to explore different iOS apps and learn how to do everything from using the camera app to taking photos.
“Apple is really a technology company,” Schmitt says.
But Apple’s product is very different.” “
When you look at the big companies, they’re all going to take what’s working today, and use it tomorrow.
But Apple’s product is very different.”
Training in the Apple Store is an industry unto itself.
Photo: Tim Southey/Getty ImagesFor Apple, though, its training programs are only a small part of its entire business.
Its other training products are focused on products like HomeKit, Apple Watch, and Apple TV.
But the company also sells a bunch of other products, like Apple Maps, the Apple Pay app, and the Apple Pencil, as well as some of its more popular products, such as the iPad Pro, MacBook Pro, and iPhone X. “Training is really one of the best ways for us to grow our customer base,” Schumann says.
Training is a way to sell things to customers, he says, and it’s a way Apple can earn money from advertising.
Training has long been a lucrative way for Apple to make revenue.
According to IDC, Apple earned $23 billion in ad revenue in 2016, and $22 billion in total in 2017.
Apple currently makes about $3 billion in revenue from advertising each quarter.
Training revenue has grown more than 300 percent year over year since 2008, but Schumann and other Apple executives say that Apple is not in a rush to make a big splash in the training space.
“This is really something that’s going to happen over time, and there are going to be a few other companies that come along that can take over,” Schmit says.
But for now, training remains a profitable business for Apple, and Schumann has no doubts that the company can continue to make good money from it.
“I think it’s going be a lot more profitable than we would’ve thought it would be in terms of the growth of our customer business,” he says.
In other words, he doesn’t think Apple is going to completely shut down training in its training product lines anytime soon.
“Our focus is to get the best training products for the best users and we’re really confident we’ll make that happen,” he said.